These terms describe how deep the structure of your website goes. Or how many clicks it takes to work your way down the subcategories of your site—which is also called crawl depth or click depth. So pagination often works best for most sites for navigation purposes. But infinite scroll may work well for a blog or content that’s not product-based.

how to plan a website structure

So, building up your website in an easy-to-navigate method is necessary. To state the somewhat obvious, disorganization isn’t good for anyone’s needs. Having some form of website organization is key to the user experience and your site’s visitors completing intended tasks. The hierarchy for many ecommerce websites, for example, becomes more specific from the top page down. You’ll find increasingly specific products as you move down the hierarchy. A clothing store, for example, likely has several categories, each with unique subcategories.

tips for building a good website structure

Wireframes help you define the hierarchy of content on your design. By referring to the information architecture you created earlier, form the layout of the website pages with the help of a wireframe . The importance of a web page’s URL structure is always a debated topic. SEO experts consider placing keywords in the URLs important. Thus, suggesting URLs in the page icons will help clients understand the intended URL structure as a part of the interface. Each Web page in the sitemap is represented as a page icon.

how to plan a website structure

At the end of each category or article, add recommendations to motivate the reader to stay longer on your website. In reality, it’s how information on the website is organized and presented. It identifies how web pages are linked, and navigation works. However, if you plan a solid website structure, it should be easier to create an effective platform.

How to Analyze Website Structure via Netpeak Spider

The depth of your architecture also affects how search engines crawl your site. So the lower the crawl depth, the quicker and more likely search engines can navigate to a webpage. If you find any of these pages, link to them at least once from a related page.

  • You need to ensure your links are easily crawlable for Google.
  • Unless they are told otherwise, crawlers achieve this by following the links.
  • Based on the keywords for ‘bathrobes’, I found out that users are interested in such categories as material, fabric type, size, style, brand, and also discounts.
  • 57% of internet users state that they will not recommend a business if it has a poorly designed website on mobile devices.
  • Identify who they are and analyze how they’ve built their websites.

This will help you create a website that is both relevant and useful to your potential customers. Look into the websites of your competitors and other industry websites as well. They will not only inspire you but will also give you an idea as to what you should and shouldn’t include on the website.

Step 9. Check your sitelinks

For example, you might move the navigation block to the left side of the page, and a list of headline to the right.Keep experimenting with the layouts for a few pages before moving on. It requires paid subscription but allows you to quickly build wireframes without worrying too much about coding. Block out the content of your page in gray boxes, with the most important content at the top. The blocks are arranged in a single column, with the most important piece of content on the page at the top. For example, if the page is the company’s About page, the company details might go on the top, followed by a staff list, followed by contact information, etc.

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google. Add different types of linking – contextual linking, use various scripts. Create a SILO content structure – hierarchical organization of your content by topics. The hubpage will merge content into a shared branch, and the SILO structure is responsible for the distribution within this branch.

Website Planning Templates | Website Planning Guide

Why do you need to know more about your business and its plans? Because knowledge of your business plan is the guide to some guaranteed measures. They also work on an existing website that needs remodeling or a new one. Learn each guide and begin to plan your website architectural design.

how to plan a website structure

Here’s how to design a useful navigation/menu for your website. This is why website structuring should be the first step in any web design project. Most CMSs automatically generate URLs based on your page’s H1 and any category of parent page you’ve chosen. A hamburger navigation is a great pick if you don’t want your navigation to take up too much space.

Phase 1: Pre Website Planning

As in any competitive business, you should pay attention to the way your competitors do business. In practice, there is often a situation when an entrepreneur neglects these simple but important rules, creating the website structure solely by intuition. Such actions often lead to wasted time and lack of results. This provokes unnecessary costs, audit and repeated development of the entire site, focusing primarily on the correct structure. The written content on your page will determine the vast amount of your web traffic. This could include contact information, company names, or anything else that will be used in multiple places on the site.

how to plan a website structure

Besides, the linking structure facilitates an established information hierarchy for the specified website. There’s a relation between designing a solid site structure and other reasons linking structure is essential. Your website structure can have the authority on which articles will rank higher in the search engines. Yes, that’s why it’s a critical function that requires the action of the SEO strategy. Effective organization makes for an effective product no matter if it’s one page website vs multiple pages. For a single page, that organization may come in the form of information architecture rather than full-on site structure.

How to Create an SEO-Friendly Website: The Complete Checklist

Here’s an example of me spying on a competitor’s site structure. In this example, you can rinse and repeat this method for different breeds of cats—or you how to plan a website structure can also use it for any other keyword. I’ve added “Rates” below “Cat sitting” because once you’ve seen the service, you’ll want to check the price.